Sollevare | The American horizon
09/12/2024 – Sollevare
First, declarations of intent, already realised and in full development. ‘The choice of Houston as headquarters is strategic for our international development plans and, above all, to strengthen our after-sales service in the American, Mexican and Canadian markets. Areas that represent significantly expanding markets for us’. The words, exact in their strategic plan, are those of Marco Righi, CEO and co-founder of Flash Battery , and the intentions, the ‘facts’ of which we anticipate, concern the new operational site recently opened in Texas, following a primary business line, proven by the direct and indirect sales of Flash Battery batteries (in the latter case, installed on industrial machines and vehicles produced in Europe and exported to America).
The one followed by Flash Battery is an indispensable market evolution that considers the expected exponential spread of lithium batteries in America – especially in the United States where the prolific Caldera McDermitt, on the border between Nevada and Oregon, is a candidate to be the largest lithium deposit in the world, with a demand for the mineral estimated, by 2040, at over one million tonnes, eight times more than global production in 2022. Thus, Flash Battery’s strengthened role in the American market is perfectly consistent with a reactive strategy of the Sant’Ilario-based manufacturer, whose goal with the opening of the new Flash Battery Inc. operational headquarters is to offer direct, fast and customised support to all customers active in the American market.
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